Personalised mail is regarded by businesses as a tool with which to make the client feel valued and special. This white paper looks at how mail continues to evolve to remain a relevant and dynamic marketing tool in the digital age. 

Key points

• 35% of European B2B firms declare that their most valuable customers are ‘least likely’ to prefer e-mail contact.
• 53% of European B2B companies believe that removing direct mail from their marketing mix would substantially damage   business lead generation.
 

 






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Make money with Transactional Communications

TRANSPROMOTIONAL COMMUNICATIONS
Make money with Transactional Communications
Liberate the value in your regular customer communications
with personalised promotions.

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